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Another best practice for anchor text optimization is to optimize for the main SEO keyword first because you want the strongest ranking signals for that key phrase.However, there's a third type of link to always consider when trying to improve your rankings: external links. External linking refers to when your site links to another site. While it m

For example, if the keyword were “SEO tool” then “best SEO tool” or “my favorite SEO tool” would both be phrase-match anchors. Let’s see how these stack up.Since anchor text is treated like a relevance signal, it should be relevant and Ganador descriptive as possible. From your anchor text, it should be perfectly clear what the linke